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In any case, it’s time to start thinking about marketing, and this is where the scheduling aspect enters the picture. One of my secondary goals for 2018 is to visit blogs with a fantasy/sci-fi focus. Up until now, most of the blogs I visit either discuss the craft of writing or belong to IWSG members. Not that the support from my fellow IWSG members hasn’t been great, but if I expect to be a successful seller of fantasy books, I need to expand my horizons a little.
One of the things I’ve learned about book marketing is that you need to be where your readers are. The IWSG is full of great and supportive people, but the writers cover a wide range of genres. Thrillers, romance, fantasy, science fiction, mystery. This diversity in genres gives me a great perspective on the industry, but it's not where most of my readers are.
One of the most important items that show up on your Amazon book page is the “Customers who bought this item also bought…” list. Amazon’s algorithms track the buying habits of the people who buy your book and use that information to decide who else they should show your book to. It’s one of Amazon’s primary techniques for promoting our books. Unfortunately, these algorithms can be pretty touchy.
For example, if I sent out a general broadcast about my new book to everyone in the IWSG, and everyone bought the book, Amazon’s algorithms wouldn’t know what to do with the data. Instead of finding that fantasy readers are buying my book, Amazon would see an eclectic mix of genres and reader buying preferences. And if there's one thing I’ve learned about book marketing, it's that you definitely do not want to confuse the Amazon algorithms.
So my plan is to visit and interact with at least one new fantasy or scifi blog every week. This doesn’t strike me as overly ambitious, but I kind of slacked off on my blog visitations during the final months of 2017, so this new habit may require more diligence on my part. We’ll see.
What new thing are you trying this year in regards to your writing or book marketing endeavors?