Wednesday, March 1, 2017
The Insecure Writer and Writing Podcasts
Today is March's contribution to Alex Cavanaugh's Insecure Writers Support Group.
Why am I an Insecure Writer this month?
Because I’ve been watching too many darn podcasts on book marketing!
For the last several months, I’ve gotten into the habit of listening to podcasts about indie publishing while driving to work. The two I enjoy best are The Creative Penn podcast and the Sci-Fi and Fantasy Marketing Podcast, but there’s a whole slew of them out there. Although they do cover the craft of writing to some extent, most of the interviews are concerned with how to sell more books, and include lots of marketing tips and tricks. And boy are there a ton of them. Here's a small sampling of topics:
How to avoid the 30 day cliff on Amazon.
Staying exclusive or going wide.
How to avoid the 90-day cliff on Amazon.
The list just goes on and on.
But what really drives me crazy is that the number one thing you can do to drive more sales is to write as many books as you can, as fast as you can. It seems most of the writers who’ve been interviewed write a book every two months. What the hell? One author pumps them out so quickly she has to have her cover designer create her covers before she even knows what the stories are about. Seriously? I remember one successful author who lamented being a slow writer, which made me feel a little better—that is, until he mentioned it took him a full 3 to 4 months to finish a book.
I certainly don’t expect to get rich from writing, but it sounds like the hurdles you have to overcome in order to convince more than 100 people to buy your book (not counting friends and other authors) are depressingly high.
What marketing tactic works best for you? Please, I need to know!