|Photo courtesy of TopRank Marketing|
One advantage to being a slow writer is that I have lots of time to learn about marketing and the best ways to promote books. I figure that’s a good thing, because based on everything I’ve read, it’s takes lots of time to figure this marketing stuff out, especially if you’re an indie writer.
I’ve bookmarked hundreds of links on the subject, some of which you may have seen listed in my Friday “Seven Writing Links” posts. Media kits, tricks to get reviews, writer platforms, mailing lists, Facebook ads—the list just keeps growing. I’d hoped to be an expert by the time I released my first book, but I no longer believe that’s going to happen.
The problem is that book marketing is a constantly changing landscape. Tricks that worked a few years ago, no longer work. Heck, techniques that were successful six months ago are already out of date. Blog tours, for example, once considered a requirement for book releases, no longer seem to be in favor. Opinions keep changing over the best way to use Kindle Unlimited and KDP Select. The usefulness of social media for selling books seems to ebb and flow with the seasons. I suspect half (at least) of my bookmarked marketing links are now obsolete.
So what’s a writer like me to do? Keep up with the current trends, I guess, so that when my book does come out, I’ll know what’s working at that particular moment. But deep down it’s hard for me to watch all these marketing tricks come and go without ever getting a chance to use them. My biggest fear is that all the marketing tricks will be used up by the time my book’s ready.
Thanks for stopping by.
P.S. The one marketing tip that seems to have stood the test of time is the following: Write a lot of books, so that readers can buy more of them after they've read your first one.
Rats! The one marketing tip we slow writers can't use.