Wednesday, August 7, 2013
The Insecure Writer and Marketing
Today is August's contribution to Alex Cavanaugh's Insecure Writers Support Group.
Why am I an Insecure Writer this month?
Since I’m still working on my first book, I have yet to enter the world of marketing. But I’ve read (and bookmarked) so many articles on the subject, I’m becoming a little intimidated by the whole process. So intimidated, in fact, I almost want to leave my book unfinished, just so I don’t have to face the marketing bit.
Some authors claim Twitter and Facebook are great ways to market your books. Others say it hasn’t helped them at all. Goodreads is supposedly a good place to begin, but who knows if that will change in a week or two. Giving books away for free on Amazon to jump start purchases doesn’t sound like it works all that well anymore, at least according to some recent articles. What does seem to work (at least so far) is offering your first book for free so that happy readers can buy more of your other books.
And that tactic is what leaves me with an empty feeling in the pit of my stomach. Because the advice I’ve come across most often is that there's no point in marketing your books until you’ve got several of them available for purchase. You’ll get the most bang for your buck if the reader who enjoys one of your books can buy more of your books immediately. Otherwise, they may forget about you by the time your next book comes out.
And for a slow writer like me, that’s a daunting hurdle. I mean, how many years will it be before I get to that point? It already feels as though it’s taking a lifetime to finish my first book. How many times will I have to be reincarnated before I have three books available for purchase? Books may not even exist by that point in time!
Okay, maybe I'm overreacting a little.
So I ask you, fellow insecure writers, how do you plan on marketing your books?